Media Coverage

The Launch of the Best Genetics Line Helps Build China's Swine Genetics System

The article connects Monita Mo's push for a proprietary brand, the launch of the Best Genetics line, the construction of a national nucleus breeding farm and the broader improvement of China's swine genetics system.

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China Food Newspaper
22 September 2020 6 min read Reporter Xia Changhui
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China Food Newspaper feature on the launch of the Best Genetics line

China Food Newspaper published The Launch of the Best Genetics Line Helps Build China's Swine Genetics System on September 22, 2020.

Originally published in China Food Newspaper on September 22, 2020. The text below is adapted from the scanned PDF layout.

The Best Genetics line enters the market

The report says that amid production recovery and rising demand for breeding stock, the market debut of the Best Genetics line drew strong industry attention. It frames the launch within China’s larger effort to build its own swine genetics system and discusses the company’s move from breeding capability to product and brand expression.

In the report, Monita Mo stresses that building a proprietary Chinese breeding-stock brand requires coordinated work in core herds, performance testing, production management and market service.

Building an autonomous breeding system

The article notes that Best Genetics has long insisted on self-breeding and local selection, aiming to develop pigs that fit Chinese production environments and local demand. Compared with simple import-based multiplication, that path depends much more heavily on continuous data accumulation and sustained breeding investment.

The report also highlights progress in nucleus breeding farms, base construction and technical cooperation, arguing that these foundational efforts strengthen the upstream capabilities of China’s swine breeding industry.

Branding and system-building move together

The launch of the Best Genetics line means more than a product entering the market. It means years of breeding work are being turned into a brand that customers can identify and verify. For China’s swine breeding sector, what truly matters behind the brand is stable genetic performance, a reliable health system and strong service capability.

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