Media Coverage

Monita Mo Gives China's Vast Pig Industry a Human Face

Written for an international audience, the article introduces the company's founding motivation, the Chifeng base, the breeding system and the management philosophy behind a modernising Chinese swine enterprise.

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Hog Farmer
1 April 2013 4 min read Business / Frances Anderson
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Hog Farmer feature on Monita Mo and Best Genetics

Hog Farmer published an English-language profile of Best Genetics in its April 2013 issue.

Originally published in Hog Farmer, April 2013. The text below is adapted from the scanned PDF layout.

A Chinese breeding company seen through an international lens

Under the headline “Monita Mo gives human face to China’s vast pig industry”, the article introduces overseas readers to Monita Mo’s decision to enter China’s swine breeding sector. It focuses on how she brought finance, management and international partnership experience into an industry traditionally defined by heavy assets, long cycles and strong technical dependence.

In the article, Best Genetics is positioned between China’s enormous pork market and the urgent need to upgrade genetics. For international industry readers, the significance of Best Genetics was not simply the construction of a new pig farm, but the reshaping of the upstream breeding chain through a modern management system.

The Chifeng base and standardised management

The report describes the housing facilities, breeding environment and production controls at the Chifeng base. From the beginning, Best Genetics placed strong emphasis on biosecurity, staff training, environmental control and animal welfare, aligning its practices with the management logic of advanced farms elsewhere in the world.

In the interview, Monita Mo stresses that the core of the breeding business is not just “raising more pigs”, but continuously developing healthier, more stable genetics that match market demand. That is why the article portrays her as an entrepreneur who gave a human face to China’s immense pig industry.

A long-term industrial choice

This English-language feature is an important early record of Best Genetics’ international communication. It shows that from the company’s earliest stage, it had already defined a clear direction: to serve the development of China’s domestic swine breeding system through long-term investment, standardised production and international collaboration.

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