Originally published in China Swine Industry, issue 4 of 2020. The text below is adapted from the scanned PDF layout.
The genetics question during production recovery
The article notes that as China’s pig production recovered in 2020, imports of breeding stock also rose quickly. The shock of African swine fever pushed the industry to rethink the importance of core genetics, proprietary breeding and local adaptation.
Against this backdrop, Monita Mo argued that “it is time to build a breeding-stock brand of China’s own”. This was not simply a branding claim. It was a judgement about the long-term security of China’s swine industry.
Behind the brand are technology and data
The article explains that Best Genetics was never satisfied with simply importing animals and multiplying them. Instead, it continued localised selection for China’s farming conditions. Only when performance testing, pedigree records, production data and breeding evaluation are combined does a breeding-stock brand gain real technical substance.
The report also highlights the company’s emphasis on herd health, standardised production and biosecurity. For a breeding enterprise, the basis of a brand is verifiable genetic progress and stable production performance.
A window of opportunity for Chinese breeding brands
With production recovery and rising consumer expectations happening at the same time, building a Chinese breeding-stock brand is both a challenge and an opportunity. Best Genetics’ experience shows that local breeding companies must gradually break path dependence on outside genetics through long-term data, core-herd construction and strong specialist teams.
